October 24th, 2008 7:19 pm

Foxtel Release New Channel

Foxtel recently announced the programming line-up and advertising partners for its new channel 111 Hits which launches on November 1, 2008.

“111 HITS is a high energy, high impact channel and we expect it to attract a big audience amongst its target demographic,” MCN General Manager Damian Keogh

“It’s appropriate that some of Australia’s biggest brands want to be visible in that space from moment it goes to air. Some quick thinking by OMD allowed them to secure the space exclusively for their clients McDonalds, Reckitt Benckiser and Telstra who will be the only advertisers on 111 HITS during November. These brands will also have high visibility throughout the coming months.”

Programming has been slowly revealed through promotions on other Foxtel channels, with presenters discussing a show and their memories of it. A majority of the shows have been moved from Arena, FOX8, The Comedy Channel and Fox Classics.

Triple Hits will feature such shows as Will and Grace, Friends, 3rd Rock From The Sun, and Ally McBeal.