April 1st, 2009 10:01 am

APRIL FOOLS: Seven finally announce Freeview plans

The Seven Network finally announce their Freeview plans, with the most unique and diverse line up of content so far.

The Seven Network have finally put their money where their mouth is, and have announced their multi-channelling plans for the Freeview platform.

The network will launch with three distinct channels from November, including their current SD digital channel ‘7′, a re-launched ’7 HD’ and an all new ‘7 Extra’.

While speaking at the “Get ready for digital TV” forum in Sydney this morning, Seven’s CEO David Leckie said “the current economic crisis has put a lot of things into perspective. Our multi-channelling plans will address these issues.”

First up is the new HD channel. The network will continue using the ‘Seven HD’ moniker for channel ‘70′, which will be dedicate to all Australian content.

It will screen new first run lifestyle programs, time-shifted news and re-runs of Australian drama including ‘City Homicide’, ‘Packed to the Rafters’, ‘All Saints’, ‘Home and Away’ and older series like ‘Last Man Standing’, “HeadLand” and ‘A Country Practice’.

The channel will also show a simulcast of Seven’s regular channel ‘7′ in HD for select content, i.e., movies and other “must-see TV.”

Seven will re-launch ‘The Great Outdoors’, which has been MIA for some time now. Naomi Robson (‘Today Tonight’) and Charlie Delaney (‘Hi:5′, ‘Battle of the Choirs’) will be joining the travel show as globe trotting presenters.

‘Out of the Red’, is a new first run lifestyle program that will screen on the new 7HD. It will feature ‘Sunrise’ hosts, Mel and Kochie, as they help people bogged down by the current economic crisis. The new series will see the duo help families with their debts and give them tips for getting”out of the red”.

The network announced that they have several other new lifestyle programs in development which will be announced at a later date.

“Lifestyle programs are much more cost effective for us to produce in this current economic climate. The smaller budgets mean we can experiment with various concepts and ideas without breaking the bank” said Leckie. “We’ll offset our new lifestyle programming on the new 7HD with our large back-catalogue of great Aussie drama,” he added.

The network’s plans for their second standard definition channel, ‘7 Extra’ (‘72′), is a little more interesting.

In a bold move for the commercial broadcaster, the new channel will outsource its programming blocks to various content producers.

Deals have been struck with Walt Disney, Bloomberg Television, the Australian Christian Channel and various community television stations from around the country.

“By outsourcing the programming to different content providers, we’ll be able to create a diverse programming line up,” Leckie added. ”We’ve established a new shared advertising revenue scheme with the content producers, which will see lower up front costs for content.”

Each programming block will be themed depending on the content producer. The four banner names will be: ‘7 is Finance’, ‘7 is Heaven’, ‘7 is Adventure’ and ‘7 is Community’.

‘7 is Finance’ will run during the morning programming block (6 am to 11 am) and will feature non-stop finance reports from Bloomberg Television.

“Keeping people up to date with the markets is just another way we’ll be helping people during these troubled times,” said Leckie.

‘7 is Heaven’ will run during the daytime programming block (11 am to 5 pm) and will feature a schedule developed by the Australian Christian Channel. The ACC have several new programs in development including a new music program produced in conjunction with the Hillsong Church. It will be hosted by ‘Australian Idol’ winner and renowned Hillsong member Guy Sebastian.

Classic TV dramas including ‘Touched by an Angel’, ‘Joan of Arcadia’ and ‘7th Heaven’ will run throughout the week, while Sunday’s will feature live sermons from around the country.

“All of our daytime programming will be aimed at spreading hope and optimism to our viewers,” said Leckie.

“But the ‘adventure’ really begins on ‘7 Extra’ during prime-time,” he announced.

‘7 is Adventure’ will run between 5 pm and 1 am. It’ll feature content from the network’s output deal with Disney/ABC Studios. It will screen all of Disney’s classic animations like ‘Sleeping Beauty’ and ‘The Lion King’, as well as more mature content from Walt Disney Pictures, Touchstone Pictures and Miramax Films. Titles will include film franchises ‘Pirates of the Caribbean’,'The Chronicles of Narnia’ and ‘Kill Bill’, as well as box office hits like ‘Pearl Harbour’ and ‘Gangs of New York’.

TV series from ABC Studios will join the ‘7 is Adventure’ block, with ‘Desperate Housewives’, ‘Lost’, ‘Grey’s Anatomy’, ‘Brothers and Sister’, ‘Ugly Betty’, ’Scrubs’, ‘Commander in Chief’ and ‘Alias’ will all be getting a re-run on the new channel. ‘Night Stalker’, ‘Dirt’, ‘Kyle XY’ and ‘Greek’ will also make the move to free-to-air under the new ‘7 is Adventure’ block.

Disney channel movies and TV series like ‘High School Musical’, ‘Camp Rock’ and ‘Hannah Montana’ will air Saturday nights under the new ‘adventure’ banner.

From 1 am to 6 am, ‘7 is Community’ will screen, with original programming from Sydney’s TVS, Melbourne’s C31 and other community stations from around the country.

“We really want to embrace the community as a source of great entertainment,” said Leckie. “The new shared revenue scheme will really benefit independent content makers and allow them to create more ambitious programs.”

‘7 Extra’ will be broadcast on digital channel ‘72′.

“As the leaders in television, our mission is to bring viewers diverse and entertaining programs.”

“We believe that we’ve come up with a great strategy for our multi-channelling line up, which will provide both variety and quality,” Leckie concluded.

So after several long months, Seven’s digital TV plans have finally been unveiled and the all-Aussie channel and the outsourced programming channel are both pretty bold ideas for the network. It’s definitely the most comprehensive and unique plan we’ve seen from a free-to-air broadcaster so far.

Too bad we’ll have to wait until November.

Oh, and by the way…April fools!