May 25th, 2009 6:57 pm

‘New Idea’ Weekdays at 3pm

Seven Network will debut their new lifestyle series ‘New Idea’ weekdays, starting June 1 at 3pm.

Rachel Friend will host 'New Idea', premiering June 1 on the Seven Network.

MEDIA RELEASE

Monday 25th May 2009 – Australia’s first magazine for women, New Idea, is now first with its own weekday television show – New Idea TV, premiering nationally on the Seven Network and regional affiliates at 3pm from Monday June 1.

Mr Nick Chan, CEO, Pacific Magazines comments, “New Idea TV is a powerful marriage between  Pacific Magazines and Seven, the country’s leading television network. The show is backed by strong investment and the leading experience of its partners to extend the reach and relevance of the masthead in a compelling format.”

Executive producer of the series is Craig Walsh, also in charge of high-rating, long-running lifestyle Friday night series Better Homes & Gardens. Series producer is Robyn Wade.

Craig Walsh, said “New Idea TV confirms the Seven Media Group’s commitment to innovation with a show that unites a premium brand, a well-respected cast and an engaging mix of content.”

Hosted by award-winning actor / journalist Rachel Friend, the half-hour program will bring the pages of New Idea to life, with a strong focus on food and lifestyle topics to include fashion, beauty, relationships, craft, celebrity gossip, pets, astrology and health.

Ms Mirella Cestaro, Editor-in-Chief, New Idea, said “New Idea TV upholds the key editorial pillars of the magazine and extends our reach in an entertaining, engaging format. We look forward to evolving the New Idea brand with this national, daily opportunity to interact with our readers.”

New Idea Food Director Barbara Northwood will appear daily – with some help from ‘Fast Ed’ Halmagyi. Other key presenters include New Idea team members – Editor-in-Chief Mirella Cestaro, Travel Editor Andrea Black and Lifestyle Editor Chelsea Clark.

Other regulars include ‘man about the house’ Tom Williams, parenting expert Holly Elsworth and Lea Wilson, who will cover beauty and fashion.  Magazine regulars who will also be seen on air include respected astrologer Karen Moregold, numerologist Milton Black and TV’s favourite medico, Dr John D’Arcy.

New Idea TV is the first major project from SMG Red, the Seven Media Group’s integrated media division, in developing content-based communication solutions for clients. Masterfoods and Johnson & Johnson are major partners in the launch programme, along with Target.

About the host

Rachel Friend is a Logie Award-winning actress who starred in Neighbours and was voted Australia’s most popular actress. She’s also a journalist, TV reporter and producer who has worked in public affairs and lifestyle programs. She’s married to Australian cricketer Stuart Macgill and the couple live in Sydney with their two young children. Rachel hosted a season of the popular weekend program New Idea Saturday Kitchen.

Source: Seven Corporate