October 28th, 2009 5:20 pm

Ten confirms ‘Junior MasterChef’ and third digital channel

The network have announced plans for ‘Junior MasterChef’ and a third digital channel.

Network Ten held their 2010 program launch at Brisbane’s Gallery of Modern Art last night, during which they confirmed plans for a ‘Junior’ edition of cooking comp ‘MasterChef’ and plans for a third digital channel.

“The strength of the MasterChef brand has bolstered the potential for stunt spin-off series as evidenced this year with Celebrity MasterChef and next year we will introduce something really special…Junior MasterChef,” said a Network Ten spokesperson.

Ten’s chief programming officer David Mott confirmed that the network would reveal a third digital channel within the next 12 months — no doubt as a response to the increased competition from GO! and 7TWO.

Ten are likely to replace their standard definition simulcast of sporting channel One, with the third digital channel.

Mott also confirmed that the network has given a commitment Roving Enterprises’ ‘The 7PM Project’, which will continue through the summer and into the new year.

It was announced just last week that Rove McManus would be taking time off from his talk show ‘Rove’ early next year, to focus on improving ‘The 7PM Project’.

Ten will hold similar program launch events in Sydney and Melbourne over the next two days.

Source: Courier Mail