THE CW CONTINUES TO SCORE BIG IN LIVE+7

VAMPIRE DIARIES, SMALLVILLE, TOP MODEL Each Add 1 Million or More Viewers Once All DVR Playback is Factored In

December 2, 2009 (Burbank, CA) – The CW Network again led all networks in primetime gains from all DVR playback for the week ending Nov. 15, 2009, according to Nielsen Live+7 day vs. Live-Only viewing.  The CW’s biggest increases came in its young target demos of women 18-34 (53%, 2.36rtg v. 1.54rtg) and adults 18-34 (53%, 1.68rtg v. 1.1rtg), followed by adults 18-49 (51%, 1.39rtg v. 0.92rtg) and women 18-49 (50%, 1.85rtg v. 1.23rtg).

Monday tandem of GOSSIP GIRL and ONE TREE HILL continues to deliver big DVR gains, with GG up 57% in women 18-34 (3.84rtg v. 2.44rtg), 59% in adults 18-34 (2.38rtg v. 1.5rtg) and 53% in women 18-49 (2.57rtg v. 1.68rtg); while OTH grew 43% in women 18-34 (3.02rtg v. 2.11rtg), 45% in adults 18-34 (1.91rtg v. 1.32rtg) and 41% in women 18-49 (2.15rtg v. 1.53rtg).

On Tuesday, 90210’s ratings improved 64% in women 18-34 (3.14rtg v. 1.91rtg), 66% in adults 18-34 (2.02rtg v. 1.22rtg) and 74% in women 18-49 (2.16rtg v. 1.24rtg), and MELROSE PLACE improved 80% in women 18-34 (1.69rtg v. 0.94rtg), 70% in adults 18-34 (1.19rtg v. 0.7rtg) and 70% in women 18-49 (1.19rtg v. 0.7rtg).

The penultimate episode of this cycle’s TOP MODEL’s ratings improved by 63% in women 18-34 (3.39rtg v. 2.08rtg), 59% in adults 18-34 (2.05rtg v. 1.29rtg) and 56% in women 18-49 (2.9rtg v. 1.86rtg).

Freshman smash THE VAMPIRE DIARIES only gets bigger once all DVR playback is included, gaining 57% in women 18-34 (3.82rtg v. 2.43rtg), 51% in adults 18-34 (2.68rtg v. 1.77rtg) and 57% in women 18-49 (3.09tg v. 1.97rtg).  SUPERNATURAL improved 40% in women 18-34 (1.85rtg v. 1.32rtg), 47% in adults 18-34 (1.78rtg v. 1.21rtg) and 41% in women 18-49 (1.71rtg v. 1.21rtg).

Friday’s SMALLVILLE remains in heavy DVR demand, as its Live+7 ratings rose above its live viewing by 82% in adults 18-34 (1.69rtg v. 0.93rtg) and 80% in adults 18-49 (1.62rtg v. 0.9rtg).

Several The CW shows added about a million more viewers once all DVR playback was factored in, with VAMPIRE DIARIES adding nearly 1.6million more viewers (4.89mil v. 3.32mil), SMALLVILLE gained nearly 1.3 million additional viewers (3.47mil v. 2.2mil) and TOP MODEL improved by an even 1 million viewers from DVR playback (3.66mil v. 2.66mil).

2 PAULA’S FOR THE PRICE OF ONE!

Grammy-Nominated songwriter Kara DioGuardi has joined American Idol as a fourth judge. She will sit alongside Paula Abdul, Simon Cowell and Randy Jackson at the judges’ table and use her background as an award-winning songwriter and producer to praise or critique the wannabe hopefuls throughout the competition. The eighth season of American Idol premieres January 2009 on FOX.

“We are turning the heat up on Idol this year and are thrilled to welcome Kara to the judges’ table,” said creator and executive producer Simon Fuller. “She is a smart, sassy lady, and one of America’s most successful songwriters. We know she will bring a new level of energy and excitement to the show.”

“We had originally intended for American Idol to have four judges,” said executive producer Cecile Frot-Coutaz. “We’ve seen from our international series that having a fourth judge creates a dynamic that benefits both the contestants and the viewers.”

Mike Darnell, President, alternative Programming of FOX, added, “For the past seven seasons, Paula has had to endure the experience of being the only woman at the judges’ table. She’s been as an island of consideration and gentle criticism between Randy and Simon, offering her invaluable expertise as a performer and No. 1 artist to the thousands who have competed on American Idol. With Kara by her side, Paula finally has some back-up and now there is going to be a lot more ‘girl power’ on the show.”

One of the industry’s most sought after songwriters and producers, DioGuardi’s songs have appeared on more than 100 million records. Her songs have been recorded by Grammy award-winning artists including Kelly Clarkson, Christina Aguilera, Gwen Stefani, Celine Dion, Faith Hill, Carrie Underwood, Santana and Pink. Scores of major recording artists including Britney Spears, Avril Lavigne, Pussycat Dolls, Miley Cyrus, The Jonas Brothers, Natasha Bedingfield, Jewel, Ashley Tisdale, Katharine McPhee, Taylor Hicks, Bo Bice, Clay Aiken, Ashlee Simpson, Hilary Duff, Jessica Simpson, Kylie Minogue, Enrique Iglesias, Nick Lachey and Marc Anthony have also released DioGuardi’s songs.

Over the last four years, she has been awarded 10 BMI Pop Awards for having written the most performed songs on radio. From her catalog of several hundred songs, over 264 have been released on major labels worldwide; and over 165 have appeared on multi-platinum selling albums. DioGuardi co-owns Arthous Entertainment, where she develops and mentors fellow hit writers, producers and artists.

It is not yet known whether FOX8 will broadcast it again next year, however it was a ratings success on Foxtel drawing in 100,000 viewers near the end of the season.

I will keep you all posted in regards to what is going on in regards to broadcasting rights in 2009.

Lets just hope that TEN don’t get control over it.

Seems not many like a cheap spin-off of a 90’s soap. At least here in Australia anyway…the show this week attracted only 616,000 viewers – only 200k off SBS’s South Park figures, it was the fourth most watched show in the 16-39 demographic, but that is still not good enough. The show moves to Friday night as of October 10th at 8.30p.m., being replaced by the fast-tracked season of Supernatural but the question remains, how long before it is shifted to Ten HD?

This does not bode well for the network’s 2009 acquisitions, it was one of the only highlights that they got from their US output deal with CBS/Paramount and it has already failed from a local standpoint.

In the USA the show is still holding viewers, the last episode in the USA was its lowest rating one to date pulling 2.96 million, though still performing in the demos, it is down from the high reached in Episode 2 of 5.14million – the show premiered to 4.91 million – The CW does have faith however, as previously reported it has been picked up for a full 22 episode season.

UPDATE: Looks like 90210 is gone, baby gone! Ten have just ripped 90210 out of the schedule all together now. It’s looks like its been put into “returning later in the year” status/AKA: “most likely going Ten HD.” (Source: TV Tonight)

The new 90210 debuted on Ten last night, but even with the heavy promotion and fast-tracking, it just didn’t seem to go down well for the viewers. Despite the strong lead in it had with Australian Idol, it just could not keep up with the competition and dropped below 900K for the first hour, the following hour dropped again below 700K, ranking in at 21st place for the night.

Despite the successful premiere in the US, it just didn’t seem to go well down here. Although there was some competition and the fact that it did win the demographic for the night it still didn’t get ratings that were expected. How long will it last on TEN? Who knows. My guess is for the whole series as Ten really have nothing else.

90120 airs 8:30pm Mondays on Network Ten, after Australian Idol.

We’re baaaack! In episode 11, in the absence of Sherry, we’re joined again by guest host Chris (Tip Top). We take a stab at Ratings in 60 Seconds, shows that were Bumped, Rescheduled and Gone, Season Finale Time, the US Fall Season, TheWB.com, an IceTV review and the usual topics.

In this episode, the TV Auscasters discuss all the latest happenings including the Writers Strike, Kevin Rudd’s Sorry, Aussie Ratings Season Kicking Off, The Nightcap, Old Sitcoms and Series.  Plus discussions on some Australian TV Personalities and the usual Hot Topics and Ratings Updates. We ♥ TV Auscast.